Document Type : Original Article
Authors
1
Department of Management, Faculty of Management and Economics, University of Guilan, Rasht, Iran
2
Associate Professor, Department of Industrial Management, Ra. C., Islamic Azad University, Rasht, Iran.
3
MA Industrial Management, Faculty of Management and Economics, University of Guilan, Rasht, Iran
4
PhD in Business Management, Za. c., Islamic Azad University, Zanjan, Iran.
Abstract
objectives of the article were to first identify the priority small and micro production centers in Guilan province and then explain the challenges and provide development solutions in line with job creation and the realization of the production leap. In this regard, in the first step, while reviewing the theoretical foundations using library studies and citing the system's macro and strategic policies and plans, a set of measures taken by various institutions to support micro and small manufacturing businesses was examined; in the second step, by examining the experiences of more than 10 developing and emerging economies in the field of supporting micro, small and medium businesses and in accordance with the priorities of the Gilan Province Planning Document, 16 priority centers were identified and introduced after the necessary studies; in the third step, for a precise diagnosis and identification of challenges and solutions to improve investment and financing, production and employment, marketing, survey forms were designed to collect information from experts and economic activists in the public, private and cooperative sectors and distributed among 82 experts and specialists from the public, private and cooperative sectors using a convenient sampling method; In the next step, using the method of content analysis and coding, 9 main challenges in the field of investment and financing; 9 main challenges in the field of production and employment; and 9 main challenges in the field of marketing, distribution and sales were classified and 9 improvement and development solutions were identified and introduced.
Keywords